1. Are a writer who knows how to retain audience's retention for 60s
2. Understand content psychology, especially how to hook, build tension, and create curiosity loops
3. Have experience writing for personal brands, creators, coaches, or B2B service providers
4. Are comfortable ghostwriting in someone else’s voice (we’ll help you dial it in)
5. Can translate complex ideas into clear, sharp, TikTok/Instagram-friendly conversational language
6. Are organized, deadline-driven, and excited to work with a fast-growing team